Job Description

Fractional Growth Lead

KENTECH Consulting Inc., an award-winning background technology screening company, is seeking a Fractional Growth Lead. We are the creators of innovative projects such as eKnowID.com - 1st consumer background checking system of its kind, and ClarityIQ a high-tech/high-touch investigative case management system.

Our mission is to help the world make clear and informed hiring decisions. To achieve this, our team exhibits behaviors and core values aligned with this mission.

As a small agile company, we seek high performers who relish in the idea that their effort will directly impact our customers and help shape the next evolution of background investigations.

Job Description

The Fractional Growth Lead is responsible for building, executing, and optimizing the growth strategy for eKnowID, KENTECH's background screening platform serving small and mid-sized businesses. This is a hands-on, high-ownership role focused on generating qualified opportunities, converting interest into revenue, and building repeatable growth systems. The Fractional Growth Lead will lead execution across customer reactivation, outbound prospecting, paid acquisition, lead nurturing, conversion optimization, and performance reporting. The role works directly with executive leadership and coordinates with existing marketing and creative resources to establish priorities, launch campaigns, evaluate performance, and direct resources toward the activities most likely to generate measurable pipeline and revenue.

Key Responsibilities

• Develop and execute eKnowID's customer acquisition and revenue-growth strategy.
• Lead growth initiatives across customer reactivation, outbound prospecting, paid acquisition, lead nurturing, and conversion optimization.
• Translate established business strategy, customer data, target segments, and campaign concepts into executable growth initiatives.
• Launch and manage customer reactivation and win-back campaigns.
• Develop targeted campaigns designed to re-engage inactive or lapsed eKnowID customers.
• Build and execute outbound prospecting campaigns targeting approved small and mid-sized business segments.
• Develop prospect lists using approved business databases, prospecting platforms, and enrichment tools.
• Create, test, and optimize cold email, phone, and follow-up sequences.
• Develop messaging based on customer needs, hiring risk, compliance, speed, safety, and business protection.
• Launch, manage, and optimize paid digital campaigns through approved channels such as Google, Meta, and LinkedIn.
• Monitor paid acquisition performance and recommend adjustments based on cost, conversion, and revenue outcomes.
• Manage HubSpot segmentation, workflows, lifecycle stages, lead nurturing, automation, and reporting.
• Maintain accurate campaign and pipeline tracking within HubSpot.
• Develop automated nurture workflows designed to move prospects from initial interest through conversion.
• Track lead sources, campaign performance, pipeline progression, and revenue attribution.
• Establish dashboards and reporting processes that provide leadership with visibility into growth performance.
• Monitor key metrics including qualified leads, sales conversations, reactivation rates, conversion rates, customer acquisition cost, return on advertising spend, and revenue by channel.
• Analyze campaign data and provide clear recommendations regarding what should be scaled, modified, paused, or discontinued.
• Conduct structured testing of audiences, offers, messaging, creative concepts, channels, and campaign approaches.
• Identify the customer segments and acquisition channels demonstrating the strongest conversion potential.
• Collaborate with Social Media, Graphic Design, Video, copywriting, and other marketing resources to develop campaign assets that support conversion.
• Provide clear strategic direction and priorities to internal and external marketing resources.
• Develop or refine email, advertising, landing-page, nurture, and outbound copy as needed.
• Support development of landing pages and conversion-focused digital experiences.
• Identify opportunities to improve the customer acquisition funnel and reduce friction between initial engagement and conversion.
• Support SEO and organic growth initiatives when appropriate.
• Identify referral, partnership, sponsorship, and other acquisition opportunities that may support eKnowID growth.
• Partner with Product and Client Success to understand customer feedback, product adoption, objections, retention concerns, and growth opportunities.
• Communicate market and customer insights that may inform product positioning, messaging, pricing, and future growth initiatives.
• Provide executive leadership with routine updates regarding performance, pipeline, risks, opportunities, and recommended actions.
• Recommend additional marketing tools, resources, vendors, or capabilities as growth needs evolve.
• Use approved AI and automation tools to accelerate campaign development, research, content creation, analysis, and workflow execution.
• Maintain appropriate human review of AI-assisted marketing and customer-facing materials.
• Maintain organized documentation of campaigns, testing, performance results, and strategic recommendations.
• Protect confidential customer, prospect, pricing, financial, marketing, and company information.
• Perform additional growth and revenue-development responsibilities as assigned.

Qualifications

• 5+ years of hands-on experience in growth marketing, demand generation, customer acquisition, growth strategy, or a related revenue-focused function.
• Demonstrated success generating measurable pipeline, customer acquisition, reactivation, or revenue growth.
• Strong experience marketing to small and mid-sized businesses.
• Strong HubSpot experience, including workflows, lists, segmentation, automation, lifecycle management, and reporting.
• Experience developing and executing outbound email campaigns.
• Experience building prospecting and lead-generation workflows.
• Experience with paid digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, or comparable platforms.
• Strong understanding of customer acquisition funnels, lead nurturing, conversion optimization, and revenue attribution.
• Strong copywriting skills across email, landing pages, advertising, outbound campaigns, and nurture sequences.
• Demonstrated ability to interpret campaign data and translate findings into clear recommendations.
• Strong understanding of growth metrics, including customer acquisition cost, conversion rates, return on advertising spend, and revenue attribution.
• Ability to design and execute structured campaign tests.
• Ability to distinguish meaningful business outcomes from vanity metrics.
• Experience using AI tools to improve marketing execution, research, analysis, or productivity.
• Strong written and verbal communication skills.
• Ability to communicate directly and effectively with executive leadership.
• Strong project-management and prioritization skills.
• Ability to manage multiple campaigns and growth channels simultaneously.
• Ability to operate independently in a remote, fast-moving environment.
• Ability to lead strategy while remaining directly involved in execution.

Preferred Qualifications

• Experience in HR technology, background screening, SaaS, compliance, staffing, insurance, legal, FinTech, or professional services.
• Experience reactivating dormant or inactive customer lists.
• Experience developing campaigns based on specific customer pain points and buying triggers.
• Experience with Apollo.io or similar prospecting and enrichment platforms.
• Experience with SEO strategy and execution.
• Experience with Google Analytics, Search Console, or comparable analytics platforms.
• Experience with landing-page development or light website editing.
• Experience marketing technology or services to business owners, founders, or senior decision-makers.
• Experience working with founder-led businesses or small, rapidly evolving teams.
• Experience coordinating social media, video, graphic design, and copywriting resources.
• Experience developing referral, partner, or channel-growth programs.
• Experience using automation tools to scale marketing and sales workflows.

Soft Skills

• Strategic Thinking: Connects growth initiatives to customer acquisition, pipeline, revenue, and long-term business objectives.
• Execution: Moves quickly from strategy to testing, implementation, measurement, and optimization.
• Analytical Thinking: Uses data to evaluate campaign effectiveness and identify the highest-value opportunities.
• Accountability: Takes ownership of growth initiatives and clearly communicates outcomes, risks, and corrective actions.
• Initiative: Operates proactively and identifies opportunities without requiring continuous direction.
• Creativity: Develops compelling approaches to customer acquisition, reactivation, messaging, and conversion.
• Prioritization: Focuses time and resources on the activities most likely to produce meaningful business results.

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